One of the most important things to do when marketing a home for sale is the listing price. As a listing agent, the most important responsibility that I have to my client in the beginning is to get this price right. This does NOT mean telling my client what he or she wants to hear so that I can be their agent. Instead, my focus is to help educate my client so that he or she can establish a realistic listing price for their home.
In order to establish a realistic listing price, the first goal is to prepare a “Competitive Market Analysis”
What this does is to get a sense of what is going on in that particular area that the Seller’s home is in. This will let us know what other comparable houses are for sale, what they sold for or what variables, such as foreclosures, are effecting the price of the Seller’s home.
If you think you need ”Competitive Market Analysis” or “CMA” let me know and I will provide one at no charge.